Kill ’em with cuteness
Ubisoft owns one of the most popular videogame properties inAssassin’s Creed, but that’s not stopping it from trying to extend the series’ appeal to an audience that some might frown upon — children. That’s the publisher’s reasoning behind a recent affiliation with a toy company.
According to a report fromGamesIndustry International,Splinter Cellbrand manager Yannick Spagna spoke at the GameON Finance Conference in Toronto, and said that anAssassin’s Creeddeal with Mega Bloks wasn’t done to directly generate more revenue, but to introduce the franchise to a new audience.
“On a big IP, likeAssassin’s Creedor that type of game, I think now the idea is to reach a maximum of people,” Spagna said. “For big IPs, smart brands are the best partners. It’s nice because toys are looking for the hype around videogames. And, we are looking for a new audience: kids, children, it’s more like that.”
Spagna later clarified his comments and stated that “This quote is not aboutAssassin’s Creedthe game; it’s aboutAssassin’s Creedthe brand.” He likened it to theLEGOtitles and the way that they present well-established stories in a different form for a different audience.
Ubisoft wants to expand Assassin’s Creed audience to kids[GamesIndustry International]
