Stop the press, more like
Ubisoft, a company that is still occasionally ridiculed for callingWatch DogsprotagonistAiden Pearce’s baseball hat“iconic,” actually has an iconic symbol of its own. For nearly 15 years, Ubisoft’s purple swirl logo has been synonymous with a lot of video game trends — from the wealth of big budget triple-A action titles (likeAssassin’s Creed) to the incessant dilution of the open-world format (likeAssassin’s Creed). It kind of just depends on who you ask.
That purple swirl is no more. Ubisoft revealed that it hasretired its old logoin favor of a new, yet extremely similar one. Here’s Ubi’s take on the updated logo:
Our new logo is minimalist, modern and monochromatic. It’s a window into our worlds, giving a preview of what’s to come by highlighting the artistry that goes into creating them. The swirl and the letter O are both deliberately created to be reminiscent of hand-drawn shapes and represent our human qualities of enthusiasm, curiosity and thegrain de foliethat Ubisoft is known for.
Hmm,grain de folie. Indeed. I was also going to point that out. My commentary certainly wasn’t going to stop at “It’s not purple anymore. Now it’s white.”
Anyway, please stay tuned to Destructoid for all the important breaking E3 news.
