Sonic has some strange new PR
I really can’t decide if the person running all of the social media accounts forSonic the Hedgehogis a calculated PR mastermind using bizarre and weird internet culture to perfection, an out of touch business man who thinks he’s sincerely hip or a young child with the keys to something they shouldn’t have.
@markiplierJust saw your latest video. May you forever go fast.pic.twitter.com/qbs7j1NMcD
— Sonic the Hedgehog (@sonic_hedgehog)August 06, 2025
From Tweeting YouTube personalities haikus about running fast to acknowledging some of the weirder parts of the Sonic fanbase as jokes, theSonic the HedgehogTwitter accounthas been a fascinating case study in calculated marketing practices to watch for a couple of months now. Last night however, the PR persona started creating content for the officialSonic the HedgehogYoutube channel.
I can’t tell if what I just saw was someone deliberately mocking their own past creations by equating their writing quality to that of a bizarre meme or the actions of someone who genuinely thinks they’re on the cutting edge of satire. Either way, I kind of can’t stop watching this particular set of corporate accounts. Deliberate PR ploy or not, it’s oddly mesmerizing to behold.
